5 Ways To Get More People To Your Website
So many people think that just building a slick looking website will bring customers flooding in the door. Well we know that is not quite true. The way we often explain it to customers is imagine opening a clothing store on a back street of a city and not telling anyone you are open. If that was your only plan as a business owner of a retail store your business would be closed in weeks not months. Websites should be thought of the same way. You need to let your prospective clients know that your website is open for business. How do you do that? Great question here are 5 quick tips to help;
1. Use Your Blog.
A blog is the content gift that keeps on giving. First thing you need to do is think like your customer, think about the way they ask questions to Google e.g. “Who is the best website development company in Newcastle?" Write your content to answer this question and use the keywords in your answer as a way for your prospective client to find your products and services and see you as an answer to their needs. The great thing about blogs is you write it once and every time your customers type that phrase into Google they will have a chance of finding you for years to come. Best of all it’s FREE!
2. Use Social Media to Share Your Blog.
Don’t rely on just publishing a blog and expecting people to find you. Share your blog on social media so people come to your website to read it. You have a much better chance of them engaging with other content on your site once they are there.
3. Find Out What Your Customers Are Searching For
The Google keyword planner is one of the best tools out there for finding out how your prospective customers think. You can use this tool to find out what keywords are being searched for in the region you are targeting. The keyword planner will also help you think of other potential words. Use these keywords for the content on your website and for your blog topics.
4. Test Google Adwords
Adwords can be a great tool to test if you are on the right track with your marketing and products. Doing a test with Adwords for a month can cost as little as $20 and bring you a few leads so you can see how well they convert into customers. By testing you can figure out how your customers come to your website and what they do once they are there.
5. Optimise Your On-page Content
Optimising your on page content will assist with search engine optimisation (SEO). This progress involves wording your content to include phrases that relate directly to the search terms your customers are looking for. This process should be a part of your SEO strategy but it is not a silver bullet, its just something to do to keep up with your competitors. Remember only 1 company can be at the top of Google.
With these tips you should be on track to get people to your website. Now make sure you read our blog on what to do once you have them there ;-)