In the modern internet world your customers are too busy to spend time reading your content, now they want quick answers and an easy format..... the answer.... video!
Video is the perfect way to get your message across and get your customers to engage with your content. Statistics published recently suggest that customers are 72% more likely to press play on a video and engage with your content than they are to read your offering on your website. Video makes it easy to help your prospects become customers and they are also great for social media and SEO purposes.
With a fast growing trend for people browsing the internet on their mobiles, videos are an easy way for your customers to consume your content without having to read slabs of text on a small mobile device.
In our opinion every website should have a video on their site. Different video options might be;
An explainer video - introducing your customer to you and your products and
SEO is continually changing (yes, I’m sure you know that already) so sometimes it is better to concentrate on search engines 101. These four tips below should future proof your site and application of these will ensure that you are riding the crest of the search engine’s wave.