Website Redesign Checklist

Website Redesign Planning

In thinking and planning your website redesign consider the asthetic (look and feel) and functionality elements of your new website redesign, try and also consider:

Website Elements

• Look and Style - How it looks, Brand consistancy (fonts, colours, imagery) and does it appeal to your target audience (not neccessariy you!)
• Navigation - Can people get to where they want to go easily and quickly 
• Funtionality - Can you update it and add features when you need to 
• Features - Tools and information for your customers to benefit from and keep them coming back 
• Technology - Will it need to talk to or integrate with other forms of media, is it to be browsers sensitive, what connections speeds do you need to cater for
• Marketing Message - What does your customers or clients need to see to make them to react and do what you need them to do?
• Search Engine Optimisation - Relevant keywords in pages specific content so you can be found by the right people

Home Page Elements

• Marketing Message - Provide your customer with an up front value proposition that is clearly stated:
  • Include a persuasive promise to promote loyalty and credibility
  • Highlight a unique offering that will differentiate your site from competitors
• Content - Keyword rich based off your keyword strategy, (products, services, locations)
• Images - Use to capture attention and direct visitors to key areas